YouTube Shorts is a new video format on YouTube, designed for mobile apps. The duration of the Shorts videos is less than 60 seconds, in a vertical format.
Users can watch YouTube Shorts in a dedicated section of the app, where they can swipe vertically. It’s a new way to reach a new audience on YouTube.
See more on YouTube official website : Shorts Corner on Creator Hub
For the music industry please consider the difference between “Music Shorts” and “Non-Music Shorts”.
Best Practices & Success Stories
- [Believe] 2023 Shorts best practices playbook for Artists & Labels (2023)
- [EN] Shorts_ For Artists, By Artist inspo guide & FAQs
- Integrate YouTube Shorts Into Your Strategy To Enhance Fan Engagement