Add videoshot & videocover on Yandex.Music
Yandex.Music is a Russian streaming-service that provides videoshot and videocover services.
What is videoshot & videocover?
Videoshots – 15 seconds looped videos that are played inside the Yandex.Music app while listening to the track. Videoshots give users the opportunity to interact with music in a completely new way: watch unique videos shot exclusively for Yandex.Music, find encrypted messages and enjoy the best moments of popular video-clips. For musicians this is a new way to draw attention to songs, give something special to listeners and bring top tracks to life by adding background videos. All tracks with videoshot are marked inside the app with special icon – triangle (play button) in a rectangle. To watch a videoshot user should start the track and then launch the player in full screen – videoshot will be played alongside with the music. Videoshot may be added both to back-catalog and to new releases before release date.
Videocovers – 10 seconds mute looped videos, which is visible on artist’s profile in Yandex.Music app. It serves as an additional asset to artist profile photo (avatar). Videocover gives an opportunity for any artist to make its profile at Yandex.Music unique. Artist’s followers will visit artist’s profile more, when there’s something special there waiting for them, that distinguishes their favorite artist from others. Videocovers are available only on Yandex.Music mobile app.
Guidelines for creating videoshots
As a source for videoshot you can use:
- video, created exclusively for Yandex.Music
- fragments from video-clips
- backstage videos
- motion design
Technical requirements
- video in mp4, H.264
- 720p (404х720) size, vertical
- duration under 15 seconds
Common recommendations
- do not use shots with singing: the video will be looped, so the sound will not always match the movement of the lips in the video
- avoid very short frames, otherwise you’ll get sharp jumps in the picture
- it is better to focus the key elements in the center, so they won’t be cut off
- try to put a short complete story in the videoshot
Forbidden content
- offensive content
- text not related to the track
- substances, alcohol, cigarettes, violence
- brand advertising
- album or concert advertising
- watermarks or badges of third-party services
Guidelines for creating videocovers
Technical requirements
- video in mp4, H.264
- 1000х1345рх size
- duration under 5-7 seconds
- 3-5Mb max
Common recommendations
- artist or band member should be present in the video. Actors, that participated in artist’s video clip, are not accepted, as it will be misleading for users
- do not put artist’s face in lower bottom of the video: it will be overlapped by artist name and app buttons
- unlike videoshots you may use shots with lips movement
Forbidden content
- offensive content
- text not related to the track
- substances, alcohol, cigarettes, violence
- brand advertising
- album or concert advertising
- watermarks or badges of third-party services
How to add videoshot
After your release is delivered to Yandex.Music, please contact Believe Support and provide the following information:
- UPC of the release
- ISRC of the track you want to attach videoshot to (in case there’s more than 1 track in the release)
- Yandex.Music link if the release is available
- link to any cloud solution, containing a file for videoshot
How to add videocover
Contact Believe Support and provide the following information:
- artist’s profile at Yandex.Music link
- link to any cloud solution, containing a file for videocover