Premium Music Video is a service launched on Facebook in the Watch tab.

Music videos are published in the Videos section of artist Pages. Video content is available full length only in the US, Mexico and Brazil. 30 seconds clips are available in other territories, where Music is available.

Facebook need approval to publish PMVs to an artist’s Page. Once approved, the artist's full music video catalog is published to the Music Videos section within the Videos tab on their Page. You must be a Page Admin to grant approval. If you or anyone else on your team has an Admin role on an artist's Page, you'll have the ability to edit PMV post text as well as other metadata.

Catalog videos are not published to the artist's Page timeline, but new posts are automatically generated on their Page timeline for new releases.

Anyone with an Admin role on an artist Page is prompted to opt in to publishing PMVs on that Page. Page Admins receive an email, a banner on the artist's Page (visible only to you), and a profile notification that direct you to the PMV opt-in flow in Page Settings.

If you and/or your artist(s) take no action, those PMVs live on a separate official music Page titled “[Artist Name] • Official Music,” created by Facebook. Those PMVs will still be available to Facebook users via the Watch tab and via Facebook's new PMV destination. However, those PMVs most likely will not achieve the same level of reach because they won’t be distributed directly to your artists' Page followers.

If you want to learn more about Facebook Premium Music Video, go to Artist Resources on Backstage.

How to opt into PMVs on your artists' Pages (Old Page Experience)

If you're an Admin on an artist's Page, you'll receive correspondence to the email address associated with your Facebook account, a pop-up banner on the artist's Page, and a profile notification all prompting you to opt in. Click on any of the prompts to be directed to the Music Videos section of the artist's Page Settings.You can also navigate to this section directly.
Once you land on the Music Videos section of the artist's Page Settings, simply click the blue button titled "Add Music Videos to My Page" to opt in.
After clicking the "Add Music Videos to My Page" button, make sure you tick the box next to the "Automatically share all new music videos to your Page's timeline" setting. Sharing an artist's new music videos to their timeline can help people discover the artist's videos in their News Feed and ultimately bring those viewers to their Page.
Example of an auto-generated music video post:

How to opt into PMVs on your artists' Pages (New Page Experience)

If you have Facebook Access with full control of an artist's Page, you'll receive correspondence to the email address associated with your Facebook account, a pop-up banner on the artist's Page, and a profile notification all prompting you to opt in.

Click on any of the prompts to be directed to the Videos tab of the artist's Page Settings. You can also navigate to this section directly.
On the Videos tab, in Music Videos section, edit the two first settings and change to "Yes:"
- Automatically post new music videos when they’re released
  This setting allows PMVs to be published to the Videos tab on the artist Page and shown to fans across Facebook. It also gives us permission to automatically share an artist's new music videos to their timeline, which can help people discover the artist's videos in their News Feed.
- Show music featuring you on your Videos tab
  This setting allows music videos in which the artist is not the primary artist to be shown in a separate unit in the Videos tab on the artist Page.
After opting in to the "Show music featuring you on your Videos tab" setting, click the blue “Add Music Videos to My Page" button. This gives Facebook permission to automatically publish PMVs to the Videos tab on your artist's Page.
Click Close to save changes.
A new setting titled "Automatically post new music videos when they’re released?” will now be available under the Music Videos section of the Videos tab. This setting gives Facebook permission to automatically share PMVs to your artist's timeline as posts, which can help people discover the artist's videos in their News Feed.
Click Edit.
The box to “Automatically post new music videos when they’re released” is selected by default
Click Close to save changes.
Go back to the Music Videos section within the Videos tab and click Edit next to the “Show music videos featuring you on your Videos tab” setting.
Check the box toallow music videos in which your artist is not the primary artist to be shown in a separate unit in the Videos tab on their Page.
Click Close to save changes.