The COPPA Rule (Children’s Online Privacy Protection Act) prohibits platforms to collect data on kids content, without first notify parents and get their consent.
To answer the lawsuit initiated by the FTC (Federal Trade Commission, in charge of enforcing the law through the COPPA Rule) against YouTube, YouTube agreed to make changes to the collection and use of data on content “directed to children”.
Therefore, some features will no longer be available on YouTube for videos flagged as “made for kids” :
- Personalized Ads
- Likes / Dislikes
It is up to you to provide reliable information on your content. If you failed to flag child-oriented content, the COPPA Rule allows for civil penalties of up to $42,530 per violation.
If your intended audience is kids under 13, you have to flag your content.
How can you determine your intended audience?
- the subject matter,
- visual content,
- the use of animated characters or child-oriented activities and incentives,
- the kind of music or other audio content,
- the age of models,
- the presence of child celebrities or celebrities who appeal to children,
- language or other characteristics of the site,
- whether advertising that promotes or appears on the site is directed to children, and competent and reliable empirical evidence about the age of the audience.
Tips : Animated videos are not necessarily child content.
To learn more about the COPPA Rule, please consult the FTC website. If in doubt, consult your legal advisor.