Before you start the release creation process, please check the following general information:
- Our system is optimized for Google Chrome and Mozila Firefox, if possible please choose one of these browsers.
- Update your Adobe Flash Player if you don’t have the latest version, which can be verified through the following link: http://www.adobe.com/fr/software/flash/about/
- Please check that your audio files are in the correct format, we recommend that you use WAV 16 bits, 44100 Hz, Stereo and to not use multiple formats in the same release. The cover must be in the following format: JPEG 1440x1440 pixels minimum, RGB color space, 72 dpi minimum
- We accept 24-bit format for iTunes and Qobuz, but the HD option must be activated by our teams before you upload the audio files. To do this you must indicate us by e-mail which type of 24-bit file will be uploaded, amongst the following options: 24-bit / 44100 Hz (24/44); 24-bit / 48000 Hz (24/48); 24-bit / 88200 Hz (24/88); 24-bit / 96000 Hz (24/96). If it’s an MFiT audio (Mastered by an iTunes certified studio), you must also send us the name and the contact e-mail of the mastering studio.
- Regularly empty your cache before and after an audio upload (you can do this by pressing the ctrl + f5 keys on your PC keyboard or maj + command + R on your Mac keyboard)
- If you wish to add a Booklet to your release: please send it to us via e-mail when you submit your release. The Booklet must be in the following format: 72 dpi (or 150 dpi if the characters are small); 279.4 x 209.98 mm = 11 x 8.264 inches; RGB; 4 pages minimum; a presentation page, PDF format, all fonts integrated.
Release Creation Tutorial
- Start by connecting to your Believe Backstage: believebackstage.com
Once your Believe account is created, you should receive an e-mail with the login and password that will allow you to connect to your personal space. Through this interface you will be able to easily upload your audio and video releases, consult your royalties and your daily sales trends, watch your chart positions, etc.
- Enter your ISRC root
After you connect to your Backstage, you will have to indicate if you have one, or more, ISRC roots. The answer to this question is mandatory before you can start uploading new products in your Backstage.
1. If the answer is “Yes”:
We invite you to indicate your ISRC root in your Backstage. For each new track you create, we invite you to use your own ISRC on the ISRC field.
- Believe will not generate ISRC codes for your tracks
- Before submitting a release, you must indicate an ISRC code for each track.
- You may enter any ISRC code, including one that doesn’t use the root you have provided (for example, for a licensed track)
- One single ISRC is needed for you to start the product creation process.
2. If the answer is “No” (click on “I don’t want Believe to generate my ISRC”)
You don’t have an ISRC root. Believe will be able to generate ISRCs for your releases, after you confirm that you don’t have an ISRC to each track.
You must accept Believe’s Terms and Conditions for generating ISRC codes.
- You may indicate an ISRC provided by a third party or obtained by other means.
- You must choose to have Believe generate an ISRC for each track you upload without an ISRC code.
- Create your release
Click on “New Release” on the upper left corner of your Backstage.
We offer two upload modes for your releases:
- The Easy Entry: the albums are created via the Backstage’s release creation interface, and the audios are upload via the uploader.
- Upload via XLS + FTP: for larger catalogs, this type of upload allows you to integrate the information of a big number of albums at once (up to 100 releases). This upload takes place in two steps: the upload of a pre-filled metadata excel file, and then the audio transfer via either FTP or the uploader. This upload mode must be activated by your Label & Artists Support Specialist.
- Easy Entry:
On the “New Release” section click on the type of upload you want to make (one or multiple releases), and then choose the type of the product you wish to create (regular release, compilation or iTunes realtones). Simply enter your album’s title and you may start to create it.
- “Release” tab: Complete at least the mandatory fields (marked by an asterisk) and upload your cover artwork in the required format (JPEG 1440x1440 pixels minimum, we recommend that you use 3000 x 3000 pixels).
- “Upload assets” tab: Thanks to the New Uploader you will be able to upload your audio files. Start by clicking on “Click here to launch the uploader” and then on “Add files”. If your upload is successful you will see three green check marks appear next to your track (Upload / Check / Encoding).
- “Edit assets” tab: Add and edit each track’s information by clicking on “Add track”. The fields marked by an asterisk are mandatory.
Please note that if you add a track on Volume 2 you will create a new support. If you wish to make a simple album (as opposed to a double album), you must click systematically on the “Add track” button located next to “Volume 1”. If you wish to create a double album, you may add tracks to the “Volume 2” and so forth.
- “Price tier” tab: Define the price of your release. Know that we have blocked the selection of prices that aren’t adapted to the number of tracks of your release, the rule being that the sum of the individual prices of each track must be superior to the release price. If you wish to adopt a different price for your release you may indicate it to your label manager, who will then set it up for you. When the release is composed of a single track, the release price will always be the track price.
- “Territories” tab: Select the territories on which your release will be distributed. The default setting for this tab is that every territory authorized in your contract is selected.
- Release date” tab: Define your digital release date. It’s possible to add a pre-sale and/or exclusive release date to the platforms of your choice. To add Instant Gratification or Pre-Order Only Track, please contact your Label Manager.
- “Promotion” tab: The goal of this section is to provide information to your Label Manager to facilitate the negotiation of visibility deals for your releases on the stores.
- “Submission” tab: This tab allows you to have a global view of the information you entered during the creation of your release and check them one last time. Some alerts may indicate if certain elements must be added or corrected. The red alerts will block the submission of your release, while the orange ones are simple warnings of a potential issue. Before submitting your release, please make sure to have properly linked the created tracks to the correct audio file thanks to the drop-down menu. If the framing is green, your track is correctly associated to its respective audio file.
Once you’ve finished completing everything you can simply click on the “Submit my Release” button.
- XLS + FTP:
- Metadata upload via XLS
We usually advise that you upload your releases by batches of 50 to facilitate the organization of the workflow.
- On the “New Release” tab, click on “Multiple Releases”.
- Download our Excel template, and make sure to fill in all the mandatory information (in bold). Once this step is complete, you will upload it to your backstage in this same section. Here are some tips for completing your Excel sheet:
- Don’t leave any empty spaces between the releases
- The digital release date must be in the following format: MM/DD/YYYY
- The “CD Number” column must indicate the volume number. If your release has 2 volumes (double album), you may indicate “1” for all tracks belonging to the first volume and “2” for all tracks of the second volume of the same album. Different album titles are enough to indicate two different products.
- The genre must be chosen amongst the propositions available in the drop-down menu of the field.
- Audio upload via FTP:
Firstly, you will need to ask your Support Team to open the access to this type of upload and then download the “Filezilla” software that will give you access to the FTP interface. You will then need to enter the information indicated in red in the “Upload assets” tab: Host / Username / Password / Port.
On the right side of your FTP account, “Remote Site”, you fill find the folders corresponding to the albums created in your Backstage via the Excel template, all of which have an album ID that can be found in the URL of your album in your Backstage. It is crucial that you do not rename, add or delete files in the FTP.
You can now go to the left side of your FTP account, “Local site”, search for the albums’ audio files in your computer and slide them into the corresponding album folder in the right section of your FTP.
Once the audio files are correctly associated in your FTP, you may return to the “Upload assets” tab of each album in your Backstage and click on “Transfer files from FTP”. You will be able to launch the file transfer of multiple albums at the same time. A progress bar will appear as soon as the transfer(s) have started, and you will see a message when the transfer is finalized.
The cover upload must be done separately, on the “Release” tab of your release creation page.
Once all these steps are completed, you may go to the “Submission” tab to check the information you entered and then submit your releases.
If despite this tutorial you have persisting problems or doubts regarding the release creation process, don’t hesitate to contact your Label and Artist Support Specialist here.